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Get the 2026 Material Brand Fidelity™ Report

The 2026 Material Brand Fidelity™ Report aligns our proprietary brand growth framework with cultural foresight and quantitative data across 200+ global brands in 30 categories. Grounded in insights from 24,000 consumer voices, it reveals where markets are heading, which brands are leading the way today and how leaders can adapt to win tomorrow.

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What’s in the 2026 Intelligent Growth Report?

  • The six drivers of High Brand Fidelity
  • Insights from 24,000 consumer voices
  • Cultural trends and industry benchmarks
  • Financial linkages from a proprietary Economic Evaluation Model

Industry insights, powered by Material Brand Fidelity

Entertainment

Entertainment leaders have mastered global access, but relevance with emerging audiences will depend on participatory experiences that invite co-creation, engagement and belonging.

Consumer Technology

Tech devices increasingly deliver proactive, integrated solutions. With greater resonance with consumers’ sense of identity and culture, brands can shift from functional to transformative.

Travel

Leading brands in travel build on the basics of reliable, frictionless experiences to meet consumer desire for intentional, personal story-making.

Retail

Macro-shifts in retail are fueling demand for experiences that elevate value, transparency and meaning while aligning seamlessly with consumers’ everyday routines.

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6 proven attributes.

2 dimensions.

Zero guesswork.

 

 

Material Brand Fidelity unifies in-the-moment and long-term performance into one predictive, actionable North Star metric for modern brands – backed by Material’s 50+ years of leadership in behavioral science and consumer insights.

Perspectives

The Health Wearables Revolution: How the Highest Fidelity Category Can Empower Behavior Change

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Perspectives

Inside the 2026 Intelligent Growth Report: Defining High-Fidelity Travel + Hospitality Brands

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Perspectives

The AI Identity Crisis: Protecting Brand Identity in the Age of AI

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Perspectives

No Menu for Loyalty: Why Restaurant Brands Must Define Their Own Identity

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Learn more in the full report.